Saturday, November 1, 2008

A Key Pesticide Safety Assurance

Food safety is a unifying and universal aim. The pesticide industry, regulators, and activists who work to ban pesticides, can all come together on a platform of food safety. No stakeholder of the world pesticide business wants children and other consumers to consume food with harmful pesticide residues.

I see this as a useful business opportunity for the pesticide industry. Can we do more to ensure that farm produce is safe for human consumption?All manufacturers have the infrastructure to test crop samples for residues of their products. Extension networks that promote and sell pesticide brands can be used to make pre harvest intervals a reality.

All food on retail shelves that is guaranteed against harmful pesticide residues is bound to enjoy high demand. It can also be a route to spatial differentiation. Here is a link which attempts such branding:

It is time to make new definitions for every business of pesticides. Let us sell solutions rather than physical brands alone. Fresh fruits and vegetables are great places to start.

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